The End of “Sold Out”
Tuesday, March 31st, 2009Watching ticket activity around the two hot national events this month – the Final Four and the Masters – reminds me of something I sometimes take for granted.
My kids have no idea what a tea kettle is. Or an LP record. They also have no clue what the words “sold out” mean.
Since the ticket resale market has gone mainstream in the past decade, there is no such thing as “sold out.” It is possible to get into almost any game or show, no matter how hot. With tickets, just like any other commodity, demand creates supply.
That’s really the primary difference between the original distribution of tickets (the “primary market”) and the resale market. There is no such thing as sold out. The other major difference between the two ticket markets is that fans have many choices where to buy from in the resale market, where the original box office ticket distribution is always contracted with a single company.
You choose to go to events. You can choose your location and how much to spend. You can choose who to buy from. Enjoy those choices - and your ability, and right, to choose.
If it’s on your “bucket list,” this year may be a great year to catch the Masters or the Final Four. Don’t forget that a few years ago this would not have been possible.
Mike