Today we announced our partnership with FanIQ. The leading sports social network provides a rich sports and social experience through social fan interaction, casual games (trivia, quizzes, pick ’em), blogs, and scores/stats. FanIQ users go to FanIQ to gather information about their favorite teams, talk about the upcoming game, meet fellow fans of their teams, and to play team-related casual games.
Here are a few reasons FanIQ is a nice match for us:
- FanIQ is the largest independent sports site in the U.S. with more than 5.4MM unique visitors per month (March 2009). More than 35,000 people register for FanIQ each day.
- FanIQ is home to large team communities. Fans build profiles and add team affiliations, which allows FanIQ them to provide users with the most interactive and personalized sports experience available anywhere.
Through our partnership, we’ll provide FanIQ users with highly targeted ticket content. Targeting is based on fans’ favorite teams (from profiles) as well as location of the user.