FanSnap's ticket search fanning out to FanIQ.com
May 4, 2009
Secondary ticket meta-search engine FanSnap has signed a multiyear partnership with social sports site FanIQ.com, continuing its recent run of distribution agreements.
Earlier this year, FanSnap aligned with blog aggregator Yardbarker and citizen journalism hub Bleacher Report. The latest deal, with Bay Area-based FanIQ.com, pairs the company with an independent site that gets more than 5.4 million unique visitors a month.
FanIQ, which launched in 2006, has seen its traffic spike in the last six months.
FanIQ.com, whose investors include StubHub co-founder Jeff Fluhr, combines basic news and scores with deep levels of social networking and user-generated content. The site uses a series of polls and fan quizzes to develop customized content for each user.
The FanSnap deal aims to link ticket information and offers with that customized user experience on FanIQ.com.
FanIQ.com launched three years ago but has experienced its most significant run-up in traffic over the past six months.
â€œThereâ€™s no question we want to be in the Web 2.0 world in a really meaningful way, and the FanIQ guys are doing some of the most interesting things out there in the space,â€ said Mike Janes, FanSnap founder and chief executive. â€œWeâ€™re looking for partners who are getting the user experience right, and theyâ€™re certainly one of them. We think of this really as more of a content strategy that has a decent monetization element.â€
Financial terms were not disclosed, but the agreement is based primarily on revenue sharing.
â€œThe mainstream sports sites of the world, they do a fine job, but we see those as more of just a one-way dialogue, and we want to get much closer to the fan,â€ said Chris Thorne, FanIQ.com director of business development. â€œFanSnap has some great targeting technology, which is exactly the type of thing weâ€™re also trying to do.â€