Not that many years ago, fans could often only purchase tickets for most live events from the box office on a Saturday morning, weeks or months in advance of the event. Remember calling and being put on hold, or waiting in line for hours for a chance to get the tickets you wanted? In those days, if the event sold out, the typical fan’s only option was dealing with street scalpers. Local ticket brokers primarily served business customers or clients “of means.”
In recent years, thanks to more competition, the rising popularity of the ticket resale market, and the rapid elimination of decades-old state ticket resale laws, fans' choice of where to purchase tickets has exploded. The internet has enabled marketplaces such as eBay, StubHub, TicketExchange, and Craigslist, where fans can buy and sell tickets with each other. Hundreds of ticket brokers have taken their businesses online to serve a larger and broader audience. Many promoters, performing artists, sports teams, and now leagues, answering the demand from fans, now actively endorse ticket resale partners.
Even box office sales are coming from more places, including Ticketmaster, Major League Baseball’s Tickets.com and Live Nation. A search for any ticket on Google or any of the major search engines turns up dozens of companies.
As the old saying goes, time is money. Fans not only want to save time, they also want the choice of when to make purchases. Some fans want to buy tickets the very first possible moment they are available. Others become interested at random times in the weeks preceding an event. Still others, for a variety of reasons, wait until the last moment.
Fans want their live event tickets “on demand” not unlike the ways they increasingly consume other entertainment choices. For example, iTunes® offers fans the ability to listen to music when they want, and TiVo® offers viewers the ability to watch TV programming at a time convenient for them.
The good news is that fans now have all these ticketing choices. The bad news is… that fans now have all these ticketing choices.
Currently, in order to take advantage of all these options, a fan who wants to find the tickets that best meet their specific criteria must search many, many websites, events, and sometimes performances. Many ticketing websites are not particularly helpful, containing only endless lists of tickets, and no or poor quality venue maps.
Bouncing from website to website can realistically consume hours - and many Post-It® notes. The typical fan runs out of patience before they run out of options! Fans that do not go through this process are often left wondering if they got the best value for their money.
FanSnap has created a live event ticket search engine specifically for fans. Using our straightforward tools and dynamic maps, fans can quickly and easily search from a comprehensive database of the freshest possible ticket data, fed from our dozens of ticket provider partners. Our ultimate goal, of course, is to broaden our results even more by developing partnerships with every major ticket provider.
With the launch of FanSnap, fans today can benefit from tremendous choice and convenience, finding their desired tickets on their own schedule.
iTunes®, Tivo®, and Post-It® are registered marks of Apple Inc., TiVo Inc., and 3M, respectively.